Background Checks are a Marketing Advantage for Businesses
Dec 06, 2019
Businesses utilize background checks for a variety of permissible business purposes. Listed below are just a few:
- Employee/Independent Contractor Screening
- Resident/Tenant Screening
- Franchisee Screening
- Membership Screening
- Client Screening
- Board of Director Screening
- Vendor Screening
- Volunteer Screening.
Most often background checks are performed to protect against negligence liability in the hiring or selection of applicants, and the accompanying harm or injury that an applicant may inflict upon employees and/or customers of the organization. Injurious actions by applicants need not be physical in nature. They can take the form of financial, identity theft, and emotional harm as well.
However, too often, businesses overlook the marketing value that background checks represent. Performing consistent thorough background checks afford businesses the opportunity to differentiate themselves from their competitors. This is true particularly when "best practices" background checks are implemented with a reliable background screening company – one that is also a consumer reporting agency – adhering to the Fair Credit Reporting Act (FCRA – the federal law that regulates consumer reports, i.e., background screening reports).
It does not matter whether the business provides services in-homes, in offices, or in retail stores, or it is a country club, yacht club, golf club, other private club, or virtually any other type of organization. Promoting to existing and prospective customers and members that employees and members are background-checked is a definite advantage that should be capitalized upon.
People want to feel safe, whether they are making purchases at a store, having a service performed at their home or office, enjoying a day or evening at their country club, or simply living at their apartment home. Advertising the fact that your company has implemented background checks will not only help protect against negligence liability, it should also increase your sales, and your bottom line.
Posted by: Rudy Troisi, President and CEO, Reliable Background Screening
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